#TWITTER MOMENTS HOW TO#

You can give your Moment a title, description, and header image, to help it stand out from the crowd.

Moments can be public or private, and Tweets can be dragged into place and moved around using your cursor. To make the service more accessible, however, a Moment can be shared across all locations, which means that if a person in the US shares a moment, it can be accessed be a user in Europe ahead of the service’s release in those areas.

In addition, if we want to use User-Generated Content, we can add tweets from users if we have their permission. Moments can be made on by navigating to More and then Moments (look for the little lightning symbol). Currently, Moments is available to US-based Twitter users on Android, iPhone, and Desktop devices. For nonprofits active on Twitter, Moments are new way to showcase the best tweets about your event or campaign. First launched in October 2015 in partnership with a select few media partners, as of September 29 all Twitter users can now create Moments.

A Moment can contain tweets of the brand but also tweets from influencers or promoted tweets. Next, you’ll see the option to create a Moment in the right hand column of the page: 3. Twitter Moments as defined by Twitter are curated tweets collected into a story.

Then, during the transmission of an event, we can keep adding content and information. In Twitter Moments case we can modify the Moment, add or delete tweets, change pictures, etc, without changing the promoted tweet.

It allows modifications: in engagement campaigns on Twitter or Facebook, a change in a tweet or post means changing the promoted post.

You can not use cards or content from third-party services like Instagram, YouTube, Vevo, Periscope,etc.

Allows the use of nearly any type of content: Text, Quoted Tweets, Photos, Native Videos, GIFs, Vines, Native Polls, tagging #hashtags and external links or personalized emojis.

Moments can be published as public or hidden, as happens with promoted tweets or posts on Facebook.

Moments are promotable, and that is why even it is not an advertising format, we can use it for engagement campaigns.

He interned with NPR’s social media team in Winter/Spring 2018. Moments on Twitter are compilations of tweets regarding a specific topic or event. The tweets you include and the order that they’re in need to be self-explanatory.

#TWITTER MOMENTS HOW TO#

It seems like such a long time ago, but this tweet, and Caitlyn's true identity, was shared with the world in 2015, only four years ago. Moments are like Storify, but not exactly: you can’t add descriptions to the tweets. How to create your own Twitter Moment in 4 quick steps 1. Sam Hoisington is a news assistant at NPR in Washington, D.C. Caitlyn Jenner introduced herself to the world over Twitter and quickly set a record for the fastest account to ever reach one million followers. Our greatest successes have been when we stick to the content that is exclusive to our brand. They’re very quick when it comes to making Moments for trending news and entertainment items. Twitter has an in-house Moments curating team. Consider, for example: When that Twitter user responded, did they give you permission to use their response? Will being included in a Moment by a major news organization or brand bring them unwanted/unwarranted attention?Ħ. Before including a user’s tweet in a Moment, there are ethical considerations that need to be addressed. Ask yourself: which category would your moment go into?ĥ.

It’s worth the time to spend a few minutes exploring these tags. Moments are categorized by different tags, like “haha” and “weird” in the Explore tab. Moments, which originally launched almost exactly a year ago, was created in part to help make it easier for Twitter users - particularly new ones - to find content on Twitter.'We think of. Also, if your goal is to generate traffic to a particular story or website, be sure to include a tweet with a story link within the first couple of slides.Ĥ. Asking someone to view more than 10 tweets? In this economy? No way. Moments should not be more than 10 tweets. They get a sense of what the Moment is about, and then many of them will move on. Users will likely not scroll to the end of a moment. Above: an example of a Moment that was created using material from an NPR-exclusive interview.ģ.

Twitter moments